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Kuli

Kuli

AI coworker for marketing teams

Spring 2026ActiveB2BMarketing
Company
https://kuli.one
Kuli is an AI coworker for marketing teams at the world's largest consumer brands. Our agent watches all videos across social media, learns the brand's context and helps them turn signals from billions of social videos into winning campaigns without increasing headcount. Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Disney, Nivea and Havas use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better. For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.

Verdict

High Signal
Market Opportunity
Influencer/creator marketing is a $20B+ industry growing rapidly, and the ICP (marketing teams at large consumer brands like Disney/Nivea) is clear and high-willingness-to-pay. The '1 marketer replaces $50K/month agency' value prop is a compelling ROI framing. B2B SaaS with enterprise brand clients = strong monetization path.
Medium Signal
Founder Signal
Michael Hodara has relevant ML/AI experience at Aircall managing $20M+ in marketing spend allocation, and an engineering background from EPFL — this is real technical credibility. Jonathan Hassan brings 6 years of enterprise sales at KPMG, which is useful for landing large brand deals but is consulting/finance rather than technical. LinkedIn profiles unavailable limits verification. Together they cover tech and sales, but neither has a prior exit or deep influencer-marketing domain history.
Low Signal
Competition
The influencer marketing space is crowded with established players: Traackr, CreatorIQ, Grin, Sprinklr, Brandwatch, and Tagger (acquired by Sprout Social). Many offer creator databases, CRM, and analytics. Kuli's differentiation — 'actually watching content' via AI agents rather than search/database — is a real angle but incumbents are well-funded and actively adding AI features. No proprietary data moat or network effects described.
Medium Signal
Product
Named customers Disney, Nivea, and Havas are strong social proof if verifiable, and the '4x faster campaign launch' metric is specific. However, no pricing page, live demo, API docs, or revenue figures are visible. The product description is substantive — AI agent watching social videos for trend/creator analysis — but no press coverage or third-party validation exists.
OverallB Tier

Kuli has a believable wedge — replacing manual influencer marketing workflows with an AI agent that actually processes video content — and claims marquee customers (Disney, Nivea, Havas) that would validate enterprise willingness to pay. The founding team is functional but not exceptional: one technical ML co-founder from a credible background and one enterprise sales co-founder, neither with prior exits. The core risk is competition: this space has 10+ well-funded incumbents all pivoting to AI, and Kuli must move fast to build a durable moat before CreatorIQ or Sprinklr catches up. Lack of any press, public metrics, or verifiable traction makes it hard to confirm whether the named customers are paid contracts or pilot logos.

Active Founders

Michael Hodara
Michael Hodara
Cofounder and CEO

Cofounder and CEO @Kuli, Creator Marketing OS Before Kuli, I led AI and data science across Aircall's go-to-market org, building the AI systems that dynamically allocated +20M$ in annual marketing spend on Paid Ads ML Engineer from EPFL where I led a 40ppl consulting org to best Junior Entreprise in Europe, growing revenue 50% to €350K across 100+ clients.

Jonathan Hassan
Jonathan Hassan
Founder

Cofounder and CRO @Kuli, Creator Marketing OS. After 6 years advising enterprise clients at KPMG on M&A transactions, I now lead sales and business at Kuli, the AI agent for social and creator marketing teams at the largest consumer brands. Our agent analyzes millions of social videos in a brand’s context and helps clients like Disney and Nivea use it to scout creators and spot trends early. Our clients launch campaigns 4x faster than through their previous means.

Kuli
Kuli
TierB Tier
BatchSpring 2026
Team Size3
StatusActive
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